Introduction


Shawnee County, Kansas is comprised of eleven cities (or towns), including; Auburn, Belmont, Berryton, Dover, Grove, Pauline, Rossville, Silver Lake, Tecumseh, Topeka, and Wakarusa. Shawnee County has a population of 169,871, which represents approximately .06% of the total U.S. population. Using gender, age, and race, a comparison of the Shawnee County and U.S. populations will be discussed. The results will be illustrated through the use of various graphs. This comparison will conclude that the Shawnee County population resembles the total U.S. population. Additional Shawnee County demographic characteristics will be covered, including: marital status, education, occupation, and household income. Analysis of the data should lead to an understanding of the Shawnee County market and various segments.


Shawnee County vs. U.S. Demographics


There are several demographics that may be used to describe a population. Three primary demographics are gender, age, and race. This information is very useful to marketers because it can be used to associate a demand for many products. Using the three primary demographics, this section will cover a comparison of the Shawnee County versus U.S. population.


Gender


The total population in Shawnee County is 48.4% male, and 51.6% female. Population in the U.S. consists of 49.1% male and 50.9% female. Males in Shawnee County represent .7% less than the total U.S. male population. In retrospect, females in Shawnee County account for that percentage and represent .7% more than the U.S. female population. Graph 1 illustrates these statistical values. Overall comparison shows that Shawnee County and the U.S. have relatively the same population percentages by gender. Refer to Appendix 1 for detailed population numbers and exact percentages.


Age


The ages of both the Shawnee County and the U.S. population are represented using thirteen categories, or age ranges. The largest percentage of population in both Shawnee County and the U.S. is between the ages of 35 to...