Assessment task


Marketing Plan


Apple Ipod


Contents


Executive Summary____________________________________________3


Situation Analysis


-Market Analysis_______________________________________________3


-Product Analysis_______________________________________________4


-SWOT Analysis_______________________________________________ 4


-Competitor Analysis ___________________________________________ 6


Marketing Objectives__________________________________________ 7


Identifying Target Market


-Selecting Target Market_________________________________________7


-Target Market_________________________________________________7


Developing Marketing Strategies


Marketing Mix:


-Product________________________________________________________8


-Price__________________________________________________________8


-Promotion______________________________________________________9


-Place__________________________________________________________9


Implementing the Marketing Plan__________________________________10


Monitoring and Controlling


-Developing a Financial Forecast____________________________________10


-Comparing actual and planned results________________________________11


-Revising the marketing strategies____________________________________11


Appendix ______________________________________________________12


Appendix A_____________________________________________________13


Appendix B_____________________________________________________14


Appendix C_____________________________________________________15


Executive Summary


The focus of this report is on new Apple Ipod product that has created increasing demands in various outlets.


This product allows consumers to download not only their favourite music but also books and other literature which can be read and listened to. Additionally this Ipod can be used in your car and in other mobile settings.


This report is for Apple to give a brief description of this product. Within this marketing report there is an insight of the situation analysis of this product, marketing objectives, the target market, marketing strategies that have been used and the forecasted strategies, monitoring and controlling.


Situation Analysis


Market Analysis


Internal Influences


• Management: Effective management is required for the training and development of employees for the continue innovation of Apple Ipod and for retraining sufficient funds during competitor introducing new product.


• Capital Availability: Competition may cause mishap in the cash flow. Sufficient funds must be available when competitors unpredictably put forward their product in the market.


• Technological Adoption: Technology must be adopted to improve overall efficiency. It must be integrated directly into operations (to increase productivity), as well stay on date with the amounts of Ipod's ordered, made and delivered.


External Influences:


• Competitors: Competitors will regulate what, when,...