Table of Contents:


I. Executive Summary

a. Business Description

b. Mission/Vision Statement

c. Product/Service

d. Core Competencies

e. Marketing Mix

f. Projected Sales & Earnings


II. Products/Services

a. Description

b. Branding Ideas


III. Market Research & Analysis

a. Target Market

b. Competition: Strengths, Weaknesses, Opportunities, and Threats

c. Channels of Distribution

d. Promotions


Executive Summary


Max and Elaine Appel founded Orange Glo International in 1992. As a father and


consultant to environmental and medical organizations, Max recognized the importance


of maintaining a healthy environment both inside and outside the home. Today, we


remain a family-run business, developing powerful cleaners that are healthy, safe for


the environment, effective and economical to use.


Since our first demonstration of Orange Glo at the Colorado State Fair, millions


of millions of people throughout the US, and in places as far as Tokyo and Paris have


tried, used and told their friends and neighbors about our products.


Mission Statement/Vision Statement


At Orange Glo International, our mission is to delight people with magnificent


new ways to clean that are innovative and healthy. We actively seek input from


consumers and customers about our products and services. Each of our products


reflect(s) input from people like you. We hope your experience with Orange Glo


International is wonderful. Our Mission is to supply safe products for the maintenance


of longer healthier lives and to help keep and preserve our earth as a toxic free


environment for plants, wildlife, and man. We offer, and will seek to find, products for


safe cleaning of homes, offices, businesses, and vehicles. Further, our mission is to offer


distributorship financial opportunities through distribution of these products. Our


mission is to constantly be a growing, profitable company that is respected for its


reputation of treating its customers and associates with the highest level of honesty and


integrity.


Our focus is to provide our customers and associates with the level of


satisfaction with regard to our products and services that always surpasses there


expectations.


Products/Services


We developed our first product, Orange Glo Wood Cleaner and Polish, in the


family...