Management 4322

Professor Chao, Chiang


Jin Chung

Tina Fogg

Marie Desimone

Richard Lee

Claudia Rubino

Francesca Vicari


Online Banking (Citibank)


INTRODUCTION


The use of computers and Internet in today's society makes life much more convenient for everyone. This case proves the point that online banking as services are becoming more trusted with the increase in popularity. Also, consumers are finding financial services more suitable with Internet banking. Thus, as result, online banking is spreading like wildfire. As the number of consumers using the Internet expands, banks have to keep up with the demand and provide quality products and services online. Along with this, many users of online banking feel a sense of freedom that these new services offer them. Due to some of its benefits, financial services have never been as simple as they are with online banking. One key advantage, among others, is that consumers can access their accounts from any computer with the Internet around the world. However, like anything else, online banking has its disadvantages as well as advantages.


LITERATURE REVIEW


What is Online Banking? Online banking is just what it sounds like. You access a bank's web site over the Internet and enter a user ID and password. This gives you access to your account information over a secure server. Service for online banking is available 24 hours a day, seven days a week. You no longer have to rush to the bank at lunchtime or stand in line-ups in the bank or at the ATM, just to find out information about the availability of your funds.


While a number of the largest banks have gone to the Web and introduced free online banking to attract new customers and allow existing consumers to manage accounts online, not much else has changed, according to Bankrate.com's fifth semiannual Checking Account Pricing Study (Buckham).


Some online banking services are free while others have...